By JP Lemaitre | Altisima Advisory

⏱ 4 min read

Key Takeaway

"Neither keyword is relevant" is not a keyword—it's a QA label or workflow error. Without a real topic, search intent, or subject matter, no credible sales enablement content can be created. This post explains why keyword integrity matters and what's needed to move forward with strategic content that serves VP Sales and Sales Enablement Directors.

The Problem

You've asked me to write a full blog post with the primary keyword "Neither keyword is relevant" — but this is not a keyword. It's a QA label, a placeholder, or an error message from a keyword validation workflow.

I cannot proceed because:

1. There is no topic to write about

"Neither keyword is relevant" contains no subject matter. It doesn't reference sales enablement, AI, tools, playbooks, methodologies, or any other theme that would anchor 2,000+ words of strategic content for VP Sales or Sales Enablement Directors.

2. There is no search intent

Real readers search for solutions ("sales enablement strategy"), comparisons ("MEDDIC vs MEDDPICC"), or how-to guidance ("how to build a sales playbook"). Nobody searches for diagnostic labels from a content management system.

3. I cannot cite credible external sources

The research you provided correctly identifies this issue. The sources discuss real sales enablement topics like AI-powered enablement, revenue enablement trends, and sales enablement platforms. None of them address meta-keyword issues, because that's a marketer problem, not a sales enablement practitioner problem.

4. It contradicts your existing blog portfolio

Your live posts cover substantive topics:

  • Sales methodologies (MEDDIC, Challenger, SPIN, Value Selling)
  • Sales enablement strategy and ROI measurement
  • AI tools for sales teams
  • Pre-call preparation and account research
  • Playbook development and content utilization

A post about "irrelevant keywords" fits none of these themes and serves none of these reader needs.

5. It violates the voice and authority requirements

JP Lemaitre's credibility comes from implementing sales enablement projects impacting 8,000+ sales professionals at Korn Ferry Miller Heiman. That expertise has nothing to do with debugging SEO workflows or explaining why someone wrote "Neither keyword is relevant" in a spreadsheet.

What I Need to Move Forward

Option A: Provide the Actual Keyword

If this was a data entry error, please share the real trending keyword. Based on current industry momentum, strong candidates include:

Any of these would allow me to write a differentiated, well-researched blog post aligned with your brand voice and audience needs.

Option B: Confirm This Is a Meta-Topic Request

If you genuinely want a piece about keyword misalignment or SEO brief failures, I can write that — but you need to acknowledge:

I'll write it if you confirm, but it's a poor strategic fit for Altisima's blog.

Why This Matters

Sales enablement leaders invest in content that solves real problems: shortening ramp time, improving win rates, aligning sales and marketing, choosing the right methodology. Your existing blog delivers exactly that value.

Publishing a post on a non-existent keyword wastes that investment. It confuses your editorial strategy, dilutes your topical authority, and frustrates readers who expect actionable sales enablement guidance.

Send me a real keyword, and I'll deliver a post worthy of your brand.

The best-prepared rep wins. Every time.

Turn every sales conversation into a competitive advantage with AI-powered enablement strategy.

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JP Lemaitre | Altisima Advisory